VIRTUS Fishing Rods: Presented by Jewel
November 24, 2021
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Jewel Bait Company to Market and Distribute VIRTUS Rods

For Immediate Release:

November 24, 2021

Media Contact: Jordan Cecil

Jewel Bait Company announces it will market and distribute VIRTUS Rods. 

Midway, AR— VIRTUS rods were designed by competitive anglers and built by a staff with years of rod-making experience, the culmination of over 30 years of rod-making and development. This knowledge and experience unite to form the right kind of rod for specific applications. These hand-crafted rods are made in the USA and meet the needs of both competitive and recreational anglers and have a simple no-nonsense warranty. Two series will distinguish the rods: a Red Diamond Series and a Blue Diamond Series. The first two rods to be released will be the Finesse Jig rod and the Wart/Crawler rod. Both the Red and Blue Diamond Series will offer a full line for all fishing applications.

“At Jewel, we make specific tools to do specific jobs to help people catch more fish. VIRTUS rods are created to help all types of anglers catch more fish in their specific situation. This is why we are releasing the Finesse Jig rod and Wart/Crawler rods first. These are specific tools for specific baits that create what we want to give our customers: A great fishing experience,” said Gayle Julian, owner of Jewel Bait Company. 

VIRTUS rods are now available for purchase. A Black Friday promotion provides anyone first access to the VIRTUS Rods. “We are promoting VIRTUS through the web site and the Black Friday deal will provide free shipping on any VIRTUS rod purchase,” said Jordan Cecil, Marketing Manager of Jewel Bait Company. Find your VIRTUS Rod at


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Midway, Arkansas 72651

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