About Virtus | Jewel

Hello Jewel Customers,Dealers and Friends!

We at Jewel Bait Company wanted to take this time, to let our beloved customers know that GSM group has acquired Mid America Rod Company and Virtus Rods. Jewel Bait Company has been in a CO-Branding effort with Virtus rods for the last several years. We partnered with Virtus, believing we were selling one of the highest quality and best manufactured rods in the industry, proudly made in the USA, a core value we at Jewel believe in. We still believe this to be true today! We are excited for our friends with this new opportunity and proud of what we have grown and accomplished together! We are saddened to announce that the Co-Branding efforts with the Jewel/Virtus rods has come to an end, due to circumstances out of our control. We want to THANK each of our loyal Jewel Customers, for believing and supporting this brand! We celebrate our 35th anniversary this year and simply could not say that without the support of you, our beloved and loyal customers, AGAIN THANK YOU ALL! We will continue serving and bringing our customers the highest quality and US manufactured products available in the fishing industry!  

All questions, warranties, orders ect will need to be dealt with Russell Alexander or GSM Outdoors at the following:

Russell Alexander

501-620-3200

russell.marod@gmail.com